Verifying your website – Why it matters for your business?
Having a website is crucial for any business today. With more and more consumers using the internet for shopping and research, the first touchpoint many potential customers will have with your company is through your website. However, just having any website is not enough in 2023 – you must have a verified website to build trust and authority.
What is website verification?
Website verification is the process of proving the ownership and authenticity of your website to various online platforms and services. Some common verifications include:
- Domain verification – Associating your domain name with your business identity through WHOIS records and domain registrar.
- SSL certificate – Adding HTTPS encryption to your site through a valid SSL certificate issued by a trusted Certificate Authority.
- Search engine verification – Proving ownership of your website to search engines like Google through meta tags, HTML files, or other methods.
- Social media verification – Linking your website to social media profiles like Facebook, Twitter, and LinkedIn to show they are owned by the same entity.
- Review platform verification – Verifying your business on sites like Yelp or BBB to manage reviews and listings.
- Identity verification – Providing business registration documents, phone numbers, emails, and other identity proofs to services that require it.
The main goals of website verification are to:
- Confirm the legitimacy of a website and business to users.
- Enable certain features and integrations provided by online platforms.
- Improve visibility and authority in search engine rankings.
- Prevent impersonation, false listings, or duplication.
If your website is not verified, it comes across as questionable or untrustworthy to visitors. The verification badges (like the green padlock for SSL) offer visual assurances that your site is secure and reputable.
Benefits of a verified website
Here are some key benefits of having a properly verified website:
Improved trust and credibility
The main advantage of verification is enhanced trust and credibility for your website and brand. Validation from trusted third parties helps reassure visitors that you are a real and legitimate business. Users are more likely to engage and convert on sites that are properly verified.
Search engine ranking boost
Verification improves your search engine optimization (SEO) and leads to higher rankings on Google and Bing. Proving your website ownership helps search engines trust your site and crawl it more efficiently. The verification badges also boost click-through rates from search results.
Access to more features and integrations
Many online services require 먹튀검증 before enabling full functionality. For instance, Google Ads requires verification for certain campaign types and settings. Facebook requires it for advanced tools like messenger bots. Verification opens up more features.
Prevent hijacking and fraud
Verification adds a layer of security that prevents cybersquatters from creating fake sites impersonating your brand. It also protects against false or paid reviews and listings on directories like Yelp. Overall, it reduces domain and brand hijacking fraud.
Professional brand image
The verification badges and trust signals make your website appear more professional and credible. It improves the visual branding of your site and company. Users are more likely to convert and become repeat customers with verified sites.
